Image tags?

First, My apologies for lack of understanding this software, I am more of a video editor in  After Effects.

( Would be easy to do in AE however end product is ending on a iPad app.)

I am trying to recreate the following.

http://truview.ortery.com/HTMLJavaScript/Nike_PegususTV/HTML5Viewer.html

I have managed to get the object to rotate.  I am trying to figure out how to create a "hot spot" or the tagging part. where is the button is pushed the image would spin back and the text  section would appear.  I'm guessing I should photoshop the text box then import?

Thanks for any points in the right direction.